Web Reference: Dec 26, 2025 · Discover 10 fun facts about the viral Backpack Kid dance craze, its impact on pop culture, and how it inspired modern kids LED backpack trends. Jul 5, 2025 · But once in a while, someone defies the formula. Enter Russell Horning, better known to the world as "Backpack Kid," the stone-faced teenager who flossed his way across the "Saturday Night Live" stage in 2017 and straight into meme history. Feb 16, 2024 · He made his rocking entry in the music videos of Ayo & Teo and Blac Youngsta. On the other hand, he makes designer backpacks other things like bottles, socks, and caps. The 17-year-old gave an outstanding performance in Kate Perry’s single “Swish Swish”.
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Details: $80M - $124M
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Last Updated: April 8, 2026
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