Web Reference: May 29, 2025 · Hailey Bieber celebrated an incredible milestone yesterday: her beauty brand, Rhode, was acquired by e.l.f. Beauty for a whopping $1 billion. May 28, 2025 · Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It’s e.l.f.’s largest acquisition to date, eclipsing its $355 million purchase of... May 28, 2025 · OAKLAND, Calif. -- (BUSINESS WIRE)-- e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products.
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Hailey Bieber Sold Rhode For - Latest Information & Updates 2026 Information & Biography

Details: $51M - $76M
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Last Updated: April 6, 2026
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